Strategic Analysis Tools: ACT-ON

January 2010 | by People’s Advocacy

Developed by David Cohen of the Advocacy Institute, ACT-ON is a variation of what many know as the SWOT Analysis, but with an activist’s touch. Where SWOT stands for “Strengths, Weaknesses, Opportunities and Threats,” the ACT-ON variation stands for “Advantages, Challenges, Threats, Opportunities and Next Steps.” Use this tool to conduct an initial “big picture” assessment of the policy environment and see potential intervention points.