Strategic Analysis Tools: ACT-ON

January 2010 | by People’s Advocacy

Developed by David Cohen of the Advocacy Institute, ACT-ON is a variation of what many know as the SWOT Analysis, but with an activist’s touch. Where SWOT stands for “Strengths, Weaknesses, Opportunities and Threats,” the ACT-ON variation stands for “Advantages, Challenges, Threats, Opportunities and Next Steps.” Use this tool to conduct an initial “big picture” assessment of the policy environment and see potential intervention points.


Strategic Analysis Tools ACT ON.pdf

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